Fundraising Tip of the Week #13: Double Your Fundraising Goal

Fundraising Tip of the Week #13: If your fundraising goal is relatively small (<$500) bump it up to $500 to help capture larger donations.

I am riding in an upcoming bike-a-thon to help Chicago public schools go green.  The fundraising requirement for the ride is only $200.

However, to make sure I make the requirement, I’m setting my goal to $500.

Here’s why…

Most people typically make contributions that are anywhere from 1% to 10% of your total fundraising goal.

So if I were to send an email out to friends telling them I had a fundraising goal to $200, I would likely receive a bunch of $10 and $20 donations.    With such a small goal, no one is going to donate $50 or $100 because it would seem like too big of a contribution.

However, if I bump my goal up to $500, I’m now way more likely to get some of those $50 and $100  donations.  So now instead of having to get 20 people to donate $10 to help me reach my $200 requirement, I can have four people donate $50 and I’ll have met my requirment for the ride.  Easy peazy…