Fundraising Tip of the Week #12: Tell Your Donors Where Their Dollars Are Going

Here’s an easy tip to help connect with your donors –  tell them how their donation is going to be used.  For example, if you are fundraising for a non-profit that deals with AIDS  in Africa, let them know that a $25 donation will purchase medicine for a child for three months,  a $100 donation will purchase medicine for a year and a $250 donation will purchase medicine for a child for two-and-a-half years.

Letting your donors know that their donations are going to a specific purchase, will make them feel more connected to your fundraiser because it more tangible and will make them want to give more generously. It will also help establish a suggested donation amount so they know the minimum amount they should be donating..

Here is an example of a user who made a “giving guide” by telling donors exactly how donations would be used.  This fundraiser was set up to purchase a dream honeymoon for a friend but the same concept could be used for any fundraiser.

Here is another example from a user who was fundraising to do a volunteer travel trip to Costa Rica.