Normally on GiveForward we offer our readers tips on how to raise money online, however, one of our users gave us a good offline fundraising tip so we thought we’d pass it along.  GiveForward user Laura Wilson has let us know about another way to fundraise for medical expenses.  Laura Wilson and Chick-fil-A have partnered in order to raise money for Team Nicole.  How it works is, fliers are given to Team Nicole to distribute.  Then you take your flier to the local Chick-fil-A restaurant during a certain time period and 20% of the sales are donated to Team Nicole.   

There are many restaurants out there that are doing similar things for individuals and other non-profit organizations.  Panera Bread offers gift cards to be purchased at a discounted rate and then re-sold.  But if selling gift cards isn’t your thing, there are other options as well.
 
Chipotle, (a favorite spot of a certain second banana here at GiveForward) offers in-restaurant fundraisers similar to that of Chick-fil-A.  If you’re more into pizza than chicken and burritos, Cici’s Pizza will host your fundraiser at one of their restaurants and donate a portion of the proceeds to your cause.  My favorite option however is the FUN-Raiser offered by Sweet Tomatoes, one of the greatest places on earth.  They will donate 20% of the proceeds to your organization and provide you with fliers to pass out to friends and family.
 
Supplementing your online fundraising with hosting one of these events is a great way to get friends and family together for your cause.  It’s also a great way to kick start your online fundraiser and build confidence going forward with your fundraiser.

When a friend or loved one gets sick and is facing huge medical bills, the quickest and easiest way to raise money for them is through an online fundraising page.  Before getting started, however, it’s critically important to come up with an organized fundraising plan.

Since we know that most people raising money for their loved one’s medical expenses may be fundraising for the first time, we’ve done the heavy lifting for you by creating a step-by-step plan that will make it super-easy for you to reach your fundraising goal.  If you are about to start a fundraising page for a friend or loved one, please take the next 15 minutes to read through the plan — trust us, it will make a HUGE difference in the success of your fundraiser.

Step 1:  Build a Fundraising Team to Help Spread the Word

If you are thinking of raising money for a loved one, before you get started ask a few of your mutual friends if they would be want to help in the efforts to spread the word. With the assistance of a few friends all sending emails and Facebook messages out to their different networks your team will be able to reach out to 4-5 times as many potential donors as you could by yourself.

As the team leader or team captain, you will, of course, still be responsible for drafting the emails and coordinating the efforts, but your team members will be able to help you in spreading the word to a wider group of people.

Note — If you cannot get a group of friends to help with the efforts, don’t worry about it.  Creating a team of friends is definitely helpful, but is not absolutely necessary to be successful.

Step 2: Kick Off  Your GiveForward Fundraiser With a Donation From Yourself

Getting off to a good start is the single greatest thing you can do to make sure you reach your goal.

If you can afford to do so, the first thing you are going to want to do is set the tone for your fundraiser by donating yourself. Donate as much as you can afford, as this will show people how important this effort is to you and will set the tone for the rest of the fundraiser — if you set the tone by donating a large amount, others will do the same. read more…

In the world of online tools for people battling illness, nothing quite compares to those sites that help build a community around someone who is sick.  The two most popular patient websites are CaringBridge and CarePages, both of which provide free patient blog sites so friends and family can keep up on the progress of a loved one.

Two possibly lesser known sites take this sense of community to a new level, offering patients and their caregivers a way to connect and collaborate.

Lotsa Helping Hands, offers free online collaboration tools to help people to come together in caregiving.  A calendar, message board, blog, and event invitations make it easy for friends and family to volunteer to cook dinner, drive to doctor’s appointments, or schedule visits.

MyLifeline.org provides cancer patients with free blog sites to update friends and family.  They provide cancer resources and help build an online community for patients and their caregivers.

Much like these sites, GiveForward aims to bring people together to help a loved one battling an illness.  That’s why we make it easy for people to leave words of encouragement, email organizers, update stories, and list upcoming events.  But the real purpose of GiveForward is to help bring together friends, family, and strangers to contribute directly to the recovery of someone they care about.

Because of this, GiveForward is a natural complement to patient web sites like CaringBridge, CarePages, MyLifeline.org, and Lotsa Helping Hands.

To raise money on any of these sites using GiveForward.org, all you have to do is create a GiveForward page and paste the customized url for your project into the descriptions or links on any of these sites.  Then, friends and family who read about a patient’s updates can visit the GiveForward page to make a donation.

Soon GiveForward will make it that much easier to fundraise on sites like these.  Our widget (to be released in early April) will allow you to fundraise using the GiveForward platform all the while staying on your current website or blog.

Stay tuned for updates, but in the meantime if you have any questions about how to fundraise on a CaringBridge, CarePage, MyLifeline.org, or Lotsa Hands Page, shoot us an email at info@giveforward.org.

vs.  

While GiveForward may be one of the few sites focused on helping people raise money for medical expenses, the reality is that people have been raising money like this for years.

We’ve all seen change boxes at convenience stores collecting money for a child’s surgery or driven by a church hosting a spaghetti dinner for a congregation member with cancer.  Over the last 10 years, people have taken these fundraising efforts online, first sending emails and creating websites asking for checks via snailmail and later creating sites with PayPal buttons going into personal accounts.

The PayPal Donate button has become fairly ubiquitous across blogs and smaller non-profit websites.  So, it is no wonder that we are frequently being asked why GiveForward is better than a PayPal button.

Here is our answer…

1. Expertise – We understand the strategies that make peer-to-peer fundraising campaigns successful. We are constantly adding new tips and best practices to our blog and have fundraising experts on staff available to answer questions and provide fundraising tips to our users. PayPal is a merchant processor not a fundraising expert.
2. Ease of use – We have had users start fundraising pages and raise $15,000 within 24 hours of signing up for an account.  We made our platform very simple and straightforward.  If an individual can send an email, they can use GiveForward.
3. Superb customer service - Although we provide a turnkey platform that anybody can use, when a user does ask for help, we pride ourselves on our ability to assist. Whether this means providing fundraising tips and advice over the phone, recommending a useful cancer support organization, or even helping users draft press releases for their local newspaper, we do everything within our means to make sure our users achieve their desired results.
4. Trustworthiness – The GiveForward platform is more trustworthy than a PayPal system. Donors feel more secure knowing that they are donating through an intermediary like GiveForward that holds the donations in escrow rather than going directly to an individual’s PayPal account.
5. Ability to leave comments – Upon making a donation, the donor has the ability to leave words of encouragement for the beneficiary. We’ve heard on a consistent basis from our users that this moral support from friends, family and strangers throughout the world is equally as important as the actually monetary contributions.
6. Easily measured progress— Unlike a PayPal button, GiveForward pages track the success of a fundraiser, making it easy for donors to see and build off of the momentum of a well executed fundraiser.
7. Ability to donate anonymously or semi-anonymously—PayPal requires donors to give their name and email address, making it impossible for people to leave anonymous gifts.   GiveForward protects donors by allowing them to donate completely anonymously.  Or, for those donors who may not want to display the amount, they can leave their first name and comment but hide the amount given.
8. Integration with Social media—GiveForward provides seamless integration with Facebook upon checkout, allowing donors to help spread the word quickly about a fundraiser.
9. Visually pleasing layout – Users have the ability to add pictures, calendars and even video to their fundraising pages to help bring their messages to life.
10. Personalized URL – Each GiveForward user selects a personalized URL for his or her fundraiser (e.g. www.GiveForward.org/Johan) making it easy to share with friends and family around the world.
11. Emailing system – Each user has the ability to import contacts from Gmail Yahoo! and MSN accounts to easily spread the word to friends and family.
12. Added visibility – Because each fundraiser is in a searchable database, anyone who is browsing the GiveForward site may choose to donate to fundraiser.
13. Automatic thank you notes - Every time a person donates, the donor receives an automatic thank you note from the organizer of the fundraiser as well as from GiveForward.
14. Ability to thank donors individually – In addition to the automatic thank you, GiveForward users can send personalized thank you emails directly to their donors even if the donor is anonymous.
15. Automatic Donation Alerts – GiveForward sends an automatic donation alert to the fundraiser’s organizer every time a donation is made.
16. Technical support – GiveForward staff members are available to answer technical questions five days a week.
17. Automatic email receipts to the donors- If  a 501(c)(3) has been set up for the individual beneficiary, this email serves as a tax-deductible receipt to the donor.
18. Lastly, we have a strong reputation and proven results – The GiveForward name and feel of the website engenders a sense of community that encourages donations and generosity. The Chicago Tribune has labeled GiveForward “the future of medical fundraising in the Internet Age”.  And with numerous projects on the site raising $10,000, $50,000 and even $80,000+ we have the track record to back it up.

Over the past year at GiveForward, we’ve seen that there are often a flurry of donations in the two or three days before a fundraiser ends.  This happens because donors feel a greater sense of urgency towards the end of a fundraiser.  In other words, all those people you have asked to donate and who have procrastinated for weeks (or months) often seem to get their act together right before the proverbial  buzzer.

To help maximize the amount of money you raise for your cause, you’ll want to make sure you reach out to all your procrastinating amigos and family members in the final days before your fundraiser ends.   Here’s what we suggest you do to finish your fundraiser with a surge of donations: read more…

One of our users on GiveForward.org recently had a great idea on how to raise a TON of money in a single day.  Erica Flament had a GiveForward fundraising page for her friend’s daughter Maddie who was battling Leukemia. In total, Erica raised over $10,000 to help with Maddie’s cancer treatments.  One of the more creative strategies Erica had was to hold a birthday fundraiser for Maddie that raised over $1500 in a single day.  Here’s how she did it.

To celebrate Maddie’s 6th birthday, Erica sent out a request to friends and family on Facebook asking that they each give $6 to Maddie’s GiveForward fundraising page to help Maddie beat cancer.  Through the amazing power of Facebook, word spread and over 85 people ended up donating on Maddie’s birthday.   Many of the donations were for $6 but many more were for $16, $26, $56 and even $106.

One thing that was helpful for Erica was that she was persistent.  She didn’t just send one Facebook message and hope that everyone would remember to donate.  She sent a couple reminder emails as the date approached and asked that people share it with their friends.

Holding a fundraiser on Maddie’s birthday was a really creative way to get people to give, buy you don’t necessarily need a birthday for this strategy to work.  You can pick any date on the calendar and then ask for donations for the amount of money that corresponds with that date.

For example, you could send a message to your friends and your Facebook group that says: “Let’s help raise $1000 for Joe on the 10th of the month.  If you can afford it, please donate $10 to Joe’s GiveForward fundraising page here [insert your URL here] and tell your friends as well.  If we get 100 people to donate, we will reach our goal!”

In previous posts on the GiveForward Fundraising blog, I’ve mentioned the importance of getting off to a good start with your personal fundrasing page.  The reason you want to get off to a good start is because people usually play follow the leader.  In other words, most people will come to your fundraising page, check out how much previous donors gave and then give a similar amount.  So if you start with a bunch of $100 or $200 donations you’ll do a lot better than if your first few donations are for $5 or $10.  As I’ve mentioned before, one way to get off to a good start is ask your 5 closest friends and family to donate a specific amount (say $100) to get the ball rolling.

However, another great way is to simply lead by example.  If you put some skin the game by making the first donation for a significant amount, others are going to follow your lead.  Think about it.  What better way is there to show people how sincere you are about your cause than by leading with your actions!

Remember that sweet Yelp! party I posted about a couple weeks ago? Well now you don’t have to take my word on how awesome it was—we’ve got visual evidence! See3 Communications created this great video of the event. They do videos specifically for nonprofits. If you need this for your nonprofit, or you know of a nonprofit that does need this, definitely contact them!

[youtube]http://www.youtube.com/watch?v=eKpyrgcajM8 [/youtube]

1.  Personalize your fundraising page as much as possible with a heartfelt description and lots of photos.  The fundraisers who do the best are the ones who really make an effort to tell their stories.  Explain to your donors what you are raising money for and why it is so important to you.  If your friends and family see that you are passionate about your fundraising efforts, they are more likely to give and give generously.  More tips on how to personalize.

2.  Promote Promote Promote! The more you promote your fundraising page the better it will do. Here are the best ways to promote

• Email everyone you know! Even if you haven’t spoken to them in years, you’ll be surprised at how many people will decide to donate when you ask.
• When you email your friends and family ask them to share your page with their friends and co-workers using the “Tell-a-friend” button on your page.
• Set up a Facebook group that includes a link to your GiveForward fundraising page.  If you have a Facebook account definitely set up a group.  This has been far and away one of the most successful strategies for our users.
• Add the URL from your fundraising page to your email signature
• Add the URL to your AIM, Gchat or Facebook status message

3.  Send email or facebook updates to your friends and family. One of the single most important tips to online fundraising is to be persistent.  While some people will donate the first time you ask them, the reality is that it will take at least 2-3 friendly reminders before the majority of your friends and family open up their wallets for you. Fundraisers who keep their donor base engaged with frequent updates tend to be the most successful. Read more here about how and when to send out email/Facebook updates.
read more…

This week’s fundraising tips come from Connie Stofko of Fundraising Assets. Fundraising Assets provides fundraising clients with services such as newsletters, websites, e-mail campaigns, print campaigns, etc.—whatever they need. Connie writes appeal letters, press releases, and a variety of other materials for nonprofit organizations. She’s an award-winning writer with over 25 years experience, and she graciously took the time to give us some great ideas!

________________________________________________

When you’re asking for donations, you need to do two things:

1. Tell an emotional story.

2. Tell people how the money they donate will be used.

This is no different from what nonprofit organizations must do in their fundraising appeal letters. However, for personal fundraisers, the storytelling may  be easier. You’re raising money because someone you know needs help, or because you’re personally excited about the work of a charity. Make sure you tell people that emotional, personal story.

Here is an example of how a nonprofit organization, Friends of Night People did a good job telling a personal story:

Lynn came to us on a Sunday evening. She had no food or money, just one bag of clothing. She had no place to stay. Lynn was depressed after having spent the previous night in what she described as ‘terrible conditions.’ She felt alone.

The first thing we did was feed her and let her know we care. Then we found Lynn a safe place to stay until Monday morning. On Monday other human service agencies would be open and we could put her in touch with people who could also help her. We did not leave that evening until we were assured she would be able to begin her tomorrow with strength and hope.

And another good example from the Ronald McDonald House of Buffalo:

“If Alyssa didn’t get the surgery, she could die,”  said her mother, Crystal Arnold. “If the Ronald McDonald House wasn’t here, we couldn’t afford to come to Buffalo.”

The letter continues to tell in detail how the Ronald McDonald House of Buffalo helped the out-of-town family during their visits to Buffalo to get treatment for their little girl’s medical condition.

There are a couple of things to notice here:

1. We tell a personal story.

We didn’t say, “Many people come to Friends of Night People because they are poor and hungry.” We told the story of Lynn and put a face on the problem.

2. We explain the solution.

For the family with the little girl who needed medical treatment, the solution was staying at the Ronald McDonald House. While we do address the girl’s health problems, that’s not the focus of the story. The focus of the story is how the Ronald McDonald House helped the family.

Make sure you tell your audience how  the money they donate will help the problem you have outlined. Sometimes it’s easy to explain. For example, the money may be used to buy a motorized wheelchair for Alysha Jones. In other cases it might not be as clear.  For example, you may be raising money in the name of someone who has died. You might have to explain that the money is going for research into a cure for people who, like your late friend Jimmi Adams, have been diagnosed with cancer.

To tell a good story, make sure you “put a face on the problem.” And don’t forget to tell your audience how their donation will help the person in your story (or people like that person).